Direct Line has developed a fascinating prototype idea called the Fleetlights Initiative. It uses drone technology to bring light to rural communities who suffer much higher pedestrian road casualties during winter months. A great example of complete BRAVE thinking – a really bold, compelling idea using available technology, it’s relevant to significant numbers of people in rural […]
About Nigel Bromley
Nigel is responsible for ensuring that we nurture our clients like no one else. He’s spent over 20 years working both client and agency side building brands, leading account groups, pitching and retaining business. He’s passionate about creating long terms business relationships and selling more for clients. His geek tendencies reveal themselves with love of Doctor Who, golf and a long list of fairly rubbish old cars. He also says “brilliant” a lot.
Over the years he’s worked across numerous categories and brands including Aston Martin, Barclays, Bridgestone, Cemex, Centro, Cummins, Interflora, Jaguar Land Rover, National Grid, Shackletons, STP, Spur Shelving, Transco, TNT, Volkswagen Group and Warwick Castle. He won a Marketing Society Gold Award for Excellence for his work on TNT Sameday and is a Guest Lecturer at Birmingham City University.
Entries by Nigel Bromley
I have to admit that I am going through a phase. This is not unusual. At the moment it’s Blakes 7. And it’s taught me a nice little Behavioural Economics lesson. I found this on ebay recently – priced to buy at an amazing £129. Wow ! That’s a lot of money for what is […]
The new series of Top Gear launched on Sunday and promptly got off to a poor start. Only drawing 4.4 million views (the last series averaged 5.8 million). Sysomos tracked over 70k tweets and the sentiment was 75% negative with many branding it boring. How did it all go so wrong? We decided to have […]
A large part of our task is to work with our clients to help them simplify their brand, product or service. Why? Because people buy easy more than they buy cheap. People are subconsciously attracted to simple because that is what our brains are hard wired to look for. Amazon isn’t the cheapest way to […]
Never heard of Kalkan? Neither had I, however for my family holiday this year we followed a recommendation to go there. It’s on the edgy bit of Turkey. We discovered (they use the word discover a lot in holiday sales literature don’t they) a really lovely place, great weather, beautiful seas, views, hotel, restaurants, history, […]
… But be decent, legal, honest and truthful. As a freelancer, I’m privileged to be given this opportunity to be a guest spot blogger!… Without wishing to slip on that great sycophantic banana, I felt compelled to provide some honest feedback following a period of a few weeks freelancing within Key Parker. Over many years […]
Audi has increased visitors to the finance section of its web site by a massive 82% in February. This is all due to the launch of 3 new videos designed to bring some clarity to the often confusing world of finance. The three videos cover Personal Contract Plan, Contract Hire and Hire Purchase, and seek […]
As a group, marketing folk in this decade are beset by a big scary problem that simply never existed before. And I’m not talking about the mundane challenges of having less staff, or less budget or the wrong agency or a tricky sales director. The big scary problem is this – your prospective customer is […]
Saniflo may have 95% market share but that hasn’t stopped this ambitious business taking steps to continue to grow. With a belief that they can inspire more people to change their living space they have appointed Key Parker to deliver a new creative direction for the 34 year old brand. Saniflo was last seen on […]
We have been working closely with Birmingham City University this year – supporting their Future Media Masters Degree course students. Part of that support saw us sharing and supporting the students as they worked for the first time on a live brief. We’ve very much enjoyed our involvement with these lovely bright people and they’ve […]
This article caught my attention and then made me smile today. But not because of the article itself! I had the pleasure of working with Interflora some years ago – and a very fine organization they were too, with some lovely very passionate florists creating some lovely products – so I naturally wanted to read […]
We all found out this week just how amazingly talented Louise is by going to watch her latest leading role. And having enjoyed the whole show – I was left with just one question. Why isn’t she in The West End? Still, next time we need someone to sing in a commercial I know where […]
Today has been a busy day in the big smoke, recording voice overs for our upcoming Audi Finance Explained animations. It’s been a really exciting project for Volkswagen Financial Services. We’ve had to challenge preconceptions about who to approach for competitive car finance, open customers minds to Audi Finance products, as well as demystify the […]
To use the words of Billy Connolly we felt very “jet set and urbane this week and possibly a little windswept and interesting too” – when we trouped down to The Bingham Hotel in Richmond to hold a brand strategy meeting with clients who flew in from places as far afield as Boston USA , […]
It’s okay, you are amongst friends so this is a safe and secure environment where you can admit that you find Social Media a little bit frightening. Furthermore, I’m happy to tell you, you are not alone !