Way back in early 2016, in his predictions for the year to come, Econsultancy founder Ashley Friedlein attempted to define digital transformation.
This was his attempt: “The journey towards being a digital organisation where “digital” means two things: firstly, focusing on the customer experience irrespective of channel, and secondly, having a digital culture.”
But what is a ‘digital culture’? Friedlein suggests there are seven defining characteristics of a digital culture:
- Makers and doers
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