Cement works are not usually associated with creativity. In fact, they can often be an eyesore, causing controversy amongst communities living close by and a headache for management dealing with complaints. Czech cement business Zapa Beton take a different view – if you must have a cement works at least think about how to lessen its impact and even engage people. These extraordinary installations and vehicle treatments have become tourist attractions in some locations. It goes to show how even industrial brands can transform their public image with careful thought.