Sparks 8

Welcome to Sparks – our regular digest of thought-provoking ideas and thinking from around the world.  This month our theme is disruption and upsetting the status quo.  Don’t get comfy…

 

CREATE DISCOMFORT

Why real disruption must be uncomfortable.

 

CONSENSUS STAGNATES

Lessons learned in innovation from an ex-Apple insider.

 

BETTER PRACTICE

Why best practice is just average

 

DESIGN FOR EMOTION

Why it’s more rational to design for emotion.

 

STOP WAITING FOR PERFECT

What we can learn from Britain’s greatest test pilot.

 

FUN BEATS DATA

Why digital technology is useless at creativity.

 

 

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