Being unique

We made it simpler to personalise your vehicle…

There are few more prestigious automotive brands than Aston Martin. However few were being sold with accessories. Awareness was low and accessory prices very high.

Aston Martin Accessories lacked visibility and relevance. Our task was to first highlight the range but importantly, justify such premium pricing with a minimal budget available to us.

We knew that buyers were motivated by exclusivity – they didn’t want to meet someone else driving the same car. Adding these accessories created uniqueness. We both demonstrated the painstaking manufacturing process involved and showed the transforming potential when fitted to a vehicle.

The result was a premium brochure, translated into six languages giving Aston Martin dealers highly profitable, global sales opportunities. Since the brochure has been released there has been 25% increase in accessory sales.