Entries by Brave Words

Do you suffer from mob mentality?

In 1895, Gustave Le Bon published a book titled Psychologie des Foules (literally “The Psychology of Crowds”). In it, he claimed that characteristics of crowds included:  “impulsiveness, irritability, incapacity to reason, the absence of judgement of the critical spirit, the exaggeration of sentiments, and others…“ Le Bon believed that once in a crowd, humans lost the […]

Why Data is Dumb

It’s no secret that the First World War had almost unimaginable casualty rates amongst both combatants and civilians. This was mainly due to major advances in weapon technology, especially artillery. Science had got much better at killing people. However in 1914, at the beginning of the war, not one army equipped its infantry with steel […]

Have Smart Assistants made things more complicated?

What are you assuming people already know? It’s the very beginning of CES 2018, and the first trickles of gadget news are starting to come out. The flood begins tomorrow as the show floor opens and keynotes and press conferences begin in earnest. It’s easy to see the broad themes of the show and the […]

The rise of the superstar company

There’s never been a better time to be exceptional and a worse time to be average. Please use the sharing tools found via the email icon at the top of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. Email licensing@ft.com to buy additional rights. Subscribers may share […]

The 5 P’s of Artificial Intelligence

Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers. But to unlock AI’s huge potential you need an AI strategy. Here are five Ps to help you develop yours. Purpose AI for what? How can AI help […]

More evidence of the online retail dominance from Amazon

Amazon won Thanksgiving and Black Friday as retail strategy varied. Amazon’s dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise. According to the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday. All […]

Expectations have changed. Six trends for 2018

Technology is changing the way people interact with brands and the expectations they hold.  We’re demanding more with each turn of the wheel of progress, every time one brand launches a new trick to make a transaction smoother or communication more intimate the bar is raised for all the others. Conversely every time a brand […]