No one expects to get rich or famous writing a business book.
Today, that’s probably truer than ever. People apparently have less time and too many other demands on their attention to plough through a book about work stuff. So naturally they don’t buy one to read by the pool.
Unless they’re a total weirdo.
We really like the idea of reading one and may get round to it. But probably not at all in reality. It seems a bit too hard. For too little gain.
The problem? Business books aren’t easy enough. No matter how lovely the cover or amusing the author, if it’s an inch thick with lots of small type and pie charts, it whispers just one thing. You’ll never finish it.
So in light of all that valuable advice, I’ve written a business book. For the time poor.
Tested to be read in the time it takes to drink a reasonably hot cup of tea, ‘How to be brave and make your thinking more human’ is about understanding the human brain’s powerfully hardwired nature and how you can make it work for you when trying to sell or persuade.
It’s also tantalisingly free. You can get your copy by clicking here.
Do let me know what you think.