Expectations have changed. Six trends for 2018

Technology is changing the way people interact with brands and the expectations they hold.  We’re demanding more with each turn of the wheel of progress, every time one brand launches a new trick to make a transaction smoother or communication more intimate the bar is raised for all the others. Conversely every time a brand drops a ball by leaking data or failing ethically, the fear is struck into all the others in the category.

To help you navigate these shifting sands of expectations here are six demands consumers will be making of brands in 2018 and the technologies that help you get there.

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