The rise of the superstar company

There’s never been a better time to be exceptional and a worse time to be average.

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It seems inevitable that Oprah Winfrey, America’s empathiser-in-chief, would emerge as the Democratic dream of a candidate to beat Donald Trump in 2020. As an African-American woman, she speaks to any number of interest groups and political issues around identity, from #MeToo to Black Lives Matter.  But as the most popular all-round female media star in the US over the past several decades, with a television, movie and magazine empire, she also talks to the middle. Oprah is, like our current president, a global brand, which is telling. We are living in a superstar economy in which the top individuals, companies and even geographic regions command hugely disproportionate power, wealth and attention.

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