Direct Line has developed a fascinating prototype idea called the Fleetlights Initiative. It uses drone technology to bring light to rural communities who suffer much higher pedestrian road casualties during winter months. A great example of complete BRAVE thinking – a really bold, compelling idea using available technology, it’s relevant to significant numbers of people in rural areas who are at risk, helps reposition Direct Line as a fixer of problems rather than just insurance, it’s about as visible as it’s possible to be and the app makes it a breeze to use. Not only that but video is beautifully produced. Hats off to the team behind it all.
Watch the video here.